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Category: Diversity

Featured WDIV LOCAL 4 Detroit | TV News Story

October 8, 2021 Blended Collective

Listen to our President Lydia Michael as she shares insights about the importance of multicultural marketing in the US. Read…

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Posted in: Culture, Diversity

Featured on ANA’s list of certified diverse suppliers

January 11, 2021 Blended Collective

To help the marketing community with the challenge of identifying certified diverse suppliers, the Association of National Advertisers (ANA) has…

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Posted in: Diversity

Updated Diversity and Multicultural Marketing Workshops Available

August 13, 2020 Blended Collective

Many have addressed either diversity, equity and inclusion (DEI) or multicultural marketing efforts, but few have talked about how the…

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Posted in: Diversity

Letter to Our Community

June 2, 2020 Blended Collective

At Blended Collective, we stand in solidarity with the black community and acknowledge the anger, anxiety, sadness, fear and any…

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Posted in: Diversity, Inclusion

Blended: Multicultural Auto Buying during Covid-19

May 20, 2020 Blended Collective

This is our first virtual panel discussion as a continuation of our Speaker Event Series BLENDED, featuring Marc Bland, Chief…

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Posted in: Automotive, Blended Speaker Event Series, Culture, Diversity

How to Strengthen Diversity and Inclusion Values during a Pandemic

May 13, 2020 Blended Collective

This article by Blended Collective on How to Strengthen Diversity and Inclusion Values during a Pandemic was originally published as a…

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Posted in: Culture, Diversity

Five Multicultural Marketing Lessons from the 2019 Nielsen Diversity Intelligence Series

October 25, 2019 Blended Collective

The demographic composition of the United States is in the midst of a “revolution” with the country’s economy, society, and…

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Posted in: Branding, Culture, Diversity

Blended: Diversity & Tech in Detroit

July 22, 2019 Blended Collective

Our second Blended panel of 2019 was held at TechTown Detroit and was supported by TechTown Detroit and Absopure. Though the tech…

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Posted in: Blended Speaker Event Series, Diversity

Blended: How the Financial Industry is Answering the Multicultural Question

April 5, 2019 Blended Collective

Our first Blended panel of 2019 was held at Ann Arbor SPARK sponsored by Sigma Financial Corporation and Parkland Securities LLC. Financial…

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Posted in: Blended Speaker Event Series, Culture, Diversity

Why Diversity and Inclusion Are Not the Same

February 28, 2019 Blended Collective

  It is everywhere right now. The title “Diversity and Inclusion” is proudly announcing its appearance across headlines in many…

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Posted in: Diversity

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PRE-ORDER BOOK

The best brands evoke the emotions of their customers by tapping into their hearts and minds.

In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally-inclusive, long-lasting consumer-brand relationships.

Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. Lydia explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO, and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a “brand love” model designed to inspire brand loyalty and advocacy. Lydia highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration – even during challenging times.

Whether you’re a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

PRE-ORDER NOW!

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