Why is Multicultural Marketing important?
The future is multicultural. By 2044, the U.S. population will grow to be 50% multicultural. To ensure continued business growth, it's important to target multicultural consumers effectively. For brands to remain relevant, business and marketing strategies need to be adapted by considering diversity and inclusion. Reaching diverse audiences and consumers requires an authentically and culturally engaging approach.
Our Identity & Approach
At Blended Collective, authenticity, culture, and diversity define the core of who we are and what we do. We believe in thinking differently and are vibrant members of our community. We are inspired by those who are true to their brands while engaging and pushing consumers to the forefront.
What We Do
Blended Collective is a multicultural marketing & brand consultancy based in Detroit, Michigan. Our services include a wide array of Brand Development and Engagement, Market Insights, Communications and Content Strategy, Marketing Workshops, and Diversity Training & Development.
We believe that consumers connect with brands the same way they connect with people. Aligning your brand strategy with consumer experience, allows your brand to remain authentic and culturally relevant as it evolves.
By leveraging an extensive network and expertise, we provide consultation to clients, reaching and engaging diverse audiences. Our blend of creative and cultural insights enables us to eliminate the traditional language and cultural barriers, resulting in a range of strategic solutions for brands and businesses alike.