BRAND LOVE: BUILDING STRONG CONSUMER-BRAND CONNECTIONS
The best brands evoke the emotions of their customers by tapping into their hearts and minds. ? Individuals connect with brands the same way they connect with people. In this book, founder of Blended Collective Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.
Brand Lovedescribes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The book builds on in-depth brand interviews, case studies, and insights from 100+ global brands and companies such as Huda Beauty, LEGO, and Toyota. Lydia also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational “Brand Love Drivers,” she introduces a “The Eight Brand Love Stages” model designed to inspire brand loyalty and advocacy. Lydia highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration – even during challenging times.
Whether you’re an entrepreneur, brand marketer, or strategic business leader for a big or small company, Brand Love will show you how to capture the hearts of your customers.
