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Fireside Chat at Stellantis

April 11, 2025 Blended Collective

This week, Blended Collective founder Lydia Michael was invited to speak at Stellantis in honor of Middle Eastern Heritage Month,…

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Posted in: Automotive, Updates

Teaching Global Marketing and Branding in Germany

December 6, 2024 Blended Collective

Hi Everyone! It’s Lydia here, sharing an update about my new teaching opportunity I recently took on. Let me take…

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Posted in: Updates

Interview with our founder and client Think Technologies on ANA’s Champions of Growth Podcast

October 11, 2024 Blended Collective

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Posted in: Branding, Emotional Marketing, Marketing

Lydia Michael’s Guest Lecture at Vanderbilt University’s Executive MBA Program

April 11, 2024 Blended Collective

At Blended Collective, we believe in sharing knowledge and experiences that inspire and elevate others. That’s why we’re thrilled to…

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Posted in: Updates

Oakland County’s #OaklandTogether40 Under 40 Class of 2024

March 10, 2024 Blended Collective

Congratulations to our owner Lydia Michael for her recognition as one of the 40 individuals that OaklandCounty Executive Dave Coulter is…

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Posted in: Updates

Inspiring the Next Generation of Business Innovators at Lawrence Technological University (LTU)

January 10, 2024 Blended Collective

Hi everyone! It’s Lydia here. This month, I stepped into the classroom to teach digital marketing at LTU, which is…

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Posted in: Marketing, Updates

Toast of the Town Celebrates Local Entrepreneurs and Honors Blended Collective

October 5, 2023 Blended Collective

Toast of the Town, TechTown Detroit’s annual fundraiser, honors Detroit’s hardworking entrepreneurs and the role they play in strengthening the…

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Posted in: Updates

Navigating Brand Love with Relevance, Differentiation, and Consistency

September 11, 2023 Blended Collective

In the ever-evolving landscape of business, the concept of brand love continues as a pivotal factor in establishing lasting consumer-brand…

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Posted in: Brand Love Book, Branding, Marketing

3 Tips to Reinforce Multiculturalism and Emotion in Your Organization

August 19, 2023 Blended Collective

This article by Blended Collective on 3 Tips to Reinforce Multiculturalism and Emotion in Your Organization was originally written for WBENC…

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Posted in: Authenticity, Blogs, Culture, Diversity, Emotional Marketing, Inclusion, Marketing

Press Release: Lydia Michael’s New Book “Brand Love” Available

July 12, 2023 Blended Collective

Discover the Power of Culture and Emotion in Marketing with Lydia Michael’s New Book “Brand Love” FOR IMMEDIATE RELEASE DETROIT,…

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Posted in: Brand Love Book, Press Releases

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