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Blended: How the Financial Industry is Answering the Multicultural Question

April 5, 2019 Blended Collective

Our first Blended panel of 2019 was held at Ann Arbor SPARK sponsored by Sigma Financial Corporation and Parkland Securities LLC. Financial…

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Posted in: Blended Speaker Event Series, Culture, Diversity

Why Diversity and Inclusion Are Not the Same

February 28, 2019 Blended Collective

  It is everywhere right now. The title “Diversity and Inclusion” is proudly announcing its appearance across headlines in many…

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Posted in: Diversity

Blended: Reaching Multicultural Audiences Authentically

December 8, 2018 Blended Collective

Our 2018 Blended speaker series hosted by CEO & Founder Lydia Michael came to an end on Tuesday, December 4th. Held at WeWork…

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Posted in: Authenticity, Blended Speaker Event Series, Culture, Diversity

Blended: The Intersection of Culture and Design

September 20, 2018 Blended Collective

In December 2015, Detroit was designated as the first and only UNESCO City of Design in the United States. To celebrate this…

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Posted in: Blended Speaker Event Series, Culture Filed under: culture, design, detroit

Blended: Multicultural Marketing in the Automotive Industry

July 26, 2018 Blended Collective

Left to right: Lydia Michael, Maria Arellano, Florian Kotte, Barbara Toboy, Javier Guzman Barcenas. © Haintso Rakouth Photography Our second…

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Posted in: Automotive, Blended Speaker Event Series, Culture, Diversity

Why Brands Seek B2C Cultural Influencers

April 13, 2018 Blended Collective

This article by Blended Collective on Why Brands Seek B2C Cultural Influencers was originally published by the Detroit Regional Chamber as…

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Posted in: Culture, Diversity

Blended: How Diversity has Impacted the Entertainment Industry

March 13, 2018 Blended Collective

Last week, we launched the first of our quarterly speaker event series Blended. Held at WeWork Campus Martius in Detroit,…

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Posted in: Blended Speaker Event Series, Culture, Diversity, Entertainment

Olfactive Branding: Scent and Emotion affect brand strength and loyalty

February 16, 2018 Blended Collective

When I first learned about the concept of olfactive branding, a branding strategy that consists of creating customs scents for…

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Posted in: Branding, Culture

Brand Love: Connecting with products the same way we connect with people

December 10, 2017 Blended Collective

When was the last time you experienced emotional distress because you lost something you loved? While we experience this type…

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Posted in: Branding

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  • Interview with our founder and client Think Technologies on ANA’s Champions of Growth Podcast
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