In December 2015, Detroit was designated as the first and only UNESCO City of Design in the United States. To celebrate this…
Left to right: Lydia Michael, Maria Arellano, Florian Kotte, Barbara Toboy, Javier Guzman Barcenas. © Haintso Rakouth Photography Our second…
This article by Blended Collective on Why Brands Seek B2C Cultural Influencers was originally published by the Detroit Regional Chamber as…
Last week, we launched the first of our quarterly speaker event series Blended. Held at WeWork Campus Martius in Detroit,…
In the way that Apple changed the music industry through its revolutionary digital streaming business model, autonomous driving will disrupt…
When I first learned about the concept of olfactive branding, a branding strategy that consists of creating customs scents for…