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Category: Culture

The Essential Elements of Building Brand Love

November 15, 2021 Blended Collective

Emotions are a foundation of feeling human. When we relate over a shared emotion, whether it’s joy or sadness, it…

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Posted in: Authenticity, Branding, Culture, Emotional Marketing, Marketing

Featured WDIV LOCAL 4 Detroit | TV News Story

October 8, 2021 Blended Collective

Listen to our President Lydia Michael as she shares insights about the importance of multicultural marketing in the US. Read…

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Posted in: Culture, Diversity

Blended: Multicultural Auto Buying during Covid-19

May 20, 2020 Blended Collective

This is our first virtual panel discussion as a continuation of our Speaker Event Series BLENDED, featuring Marc Bland, Chief…

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Posted in: Automotive, Blended Speaker Event Series, Culture, Diversity

How to Strengthen Diversity and Inclusion Values during a Pandemic

May 13, 2020 Blended Collective

This article by Blended Collective on How to Strengthen Diversity and Inclusion Values during a Pandemic was originally published as a…

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Posted in: Culture, Diversity

Five Multicultural Marketing Lessons from the 2019 Nielsen Diversity Intelligence Series

October 25, 2019 Blended Collective

The demographic composition of the United States is in the midst of a “revolution” with the country’s economy, society, and…

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Posted in: Branding, Culture, Diversity

Blended: How the Financial Industry is Answering the Multicultural Question

April 5, 2019 Blended Collective

Our first Blended panel of 2019 was held at Ann Arbor SPARK sponsored by Sigma Financial Corporation and Parkland Securities LLC. Financial…

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Posted in: Blended Speaker Event Series, Culture, Diversity

Blended: Reaching Multicultural Audiences Authentically

December 8, 2018 Blended Collective

Our 2018 Blended speaker series hosted by CEO & Founder Lydia Michael came to an end on Tuesday, December 4th. Held at WeWork…

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Posted in: Authenticity, Blended Speaker Event Series, Culture, Diversity

Blended: The Intersection of Culture and Design

September 20, 2018 Blended Collective

In December 2015, Detroit was designated as the first and only UNESCO City of Design in the United States. To celebrate this…

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Posted in: Blended Speaker Event Series, Culture Filed under: culture, design, detroit

Blended: Multicultural Marketing in the Automotive Industry

July 26, 2018 Blended Collective

Left to right: Lydia Michael, Maria Arellano, Florian Kotte, Barbara Toboy, Javier Guzman Barcenas. © Haintso Rakouth Photography Our second…

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Posted in: Automotive, Blended Speaker Event Series, Culture, Diversity

Why Brands Seek B2C Cultural Influencers

April 13, 2018 Blended Collective

This article by Blended Collective on Why Brands Seek B2C Cultural Influencers was originally published by the Detroit Regional Chamber as…

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Posted in: Culture, Diversity

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Blended Speaker Event Series

Blended is a Speaker Event Series that features creative and business talent extending across cultures and industries. Our aim is to highlight authentic, cultural and diverse stories. Panel discussions have included speakers from Ford Motor Company, General Motors, GTB, Pandora, Quicken Loans and more.

To participate as a speaker or sponsor and gain brand awareness and exposure for your business, contact us at info@blendedcollective.com for more details.

To book Lydia Michael to moderate or speak at your next conference, event, seminar, or workshop, contact us at info@blendedcollective.com. For more, you can visit lydiamichael.com.

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