Category Culture

Brand Love, Branding, Culture

Presenting Brand Love in Action to YTILI Fellows of the U.S. Department of State

Last week, we had the opportunity to present our Brand Love in Action workshop to Global Ties Detroit fellows who were in Detroit as part of the ???????????????????? ???????????????????????????????????????????????????? ???????????????????????????????????????? ???????????????????????????? ???????????????????????????????????????? (????????????????????) ???????????????????????????????????????????????? ???????????????????????????? ???????????????????????????? of the U.S. Department of State,…

Karanskumar
September 28, 2025

Culture, Marketing

3 Tips to Reinforce Culture and Emotion in Your Organization

This article by Blended Collective on 3 Tips to Reinforce Multiculturalism and Emotion in Your Organization was originally written for WBENC and published here. In today’s world, where cultures intertwine and emotions are universal, nurturing multiculturalism and fostering emotional connections has…

Karanskumar
August 19, 2023

Branding, Culture, Marketing

The Essential Elements of Building Brand Love

Emotions are a foundation of feeling human. When we relate over a shared emotion, whether it’s joy or sadness, it can build a stronger connection and foster loyalty. Similarly, people are looking for brands and companies who fit their lifestyles…

Karanskumar
November 15, 2021

Culture, Speaker Event Series Blended

Blended: Multicultural Auto Buying during Covid-19

This is our first virtual panel discussion as a continuation of our Speaker Event Series BLENDED, featuring Marc Bland, Chief Diversity Officer at IHS Markit, Dania Rich-Spencer, Vice President at Escalent, and Roman Fernandez, Senior Consultant at Roland Berger. Throughout the…

Karanskumar
May 20, 2020

Branding, Culture

Five Multicultural Marketing Lessons from the 2019 Nielsen Diversity Intelligence Series

The demographic composition of the United States is in the midst of a “revolution” with the country’s economy, society, and identity transforming. Due to this, it has never been more important for businesses to understand the needs and habits of…

Karanskumar
October 25, 2019

Branding, Culture, Marketing

Blended: Reaching Multicultural Audiences Authentically

Our 2018 Blended speaker series hosted by CEO & Founder Lydia Michael came to an end on Tuesday, December 4th. Held at WeWork Campus Martius in Detroit, the topic was reflective of one of Blended Collective’s core values: authenticity. For the last panel…

Karanskumar
December 8, 2018

Culture, Design

Blended: The Intersection of Culture and Design

In December 2015, Detroit was designated as the first and only UNESCO City of Design in the United States. To celebrate this designation, Design Core Detroit transitioned the Detroit Design Festival from a week-long series to Detroit Month of Design in September…

Karanskumar
September 20, 2018

Culture, Speaker Event Series Blended

Blended: Multicultural Marketing in the Automotive Industry

Left to right: Lydia Michael, Maria Arellano, Florian Kotte, Barbara Toboy, Javier Guzman Barcenas. © Haintso Rakouth Photography Our second Blended panel was held at the co-working space Bamboo Detroit last month to have a discussion around multicultural marketing in…

Karanskumar
July 26, 2018

Culture

Why Brands Seek B2C Cultural Influencers

This article by Blended Collective on Why Brands Seek B2C Cultural Influencers was originally published by the Detroit Regional Chamber as part of its Digital Marketing Secrets Revealed Series. Whether in the fashion, beauty, or food and beverage industries, influencer marketing…

Karanskumar
April 13, 2018

Culture, Speaker Event Series Blended

Blended: How Diversity has Impacted the Entertainment Industry

Last week, we launched the first of our quarterly speaker event series Blended. Held at WeWork Campus Martius in Detroit, the topic was reflective of one of Blended Collective’s core values: diversity. The topic, How Diversity Has Impacted the Entertainment…

Karanskumar
March 13, 2018