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Category: Blended Speaker Event Series

Blended: Multicultural Auto Buying during Covid-19

May 20, 2020 Blended Collective

This is our first virtual panel discussion as a continuation of our Speaker Event Series BLENDED, featuring Marc Bland, Chief…

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Posted in: Automotive, Blended Speaker Event Series, Culture, Diversity

Blended: Diversity & Tech in Detroit

July 22, 2019 Blended Collective

Our second Blended panel of 2019 was held at TechTown Detroit and was supported by TechTown Detroit and Absopure. Though the tech…

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Posted in: Blended Speaker Event Series, Diversity

Blended: How the Financial Industry is Answering the Multicultural Question

April 5, 2019 Blended Collective

Our first Blended panel of 2019 was held at Ann Arbor SPARK sponsored by Sigma Financial Corporation and Parkland Securities LLC. Financial…

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Posted in: Blended Speaker Event Series, Culture, Diversity

Blended: Reaching Multicultural Audiences Authentically

December 8, 2018 Blended Collective

Our 2018 Blended speaker series hosted by CEO & Founder Lydia Michael came to an end on Tuesday, December 4th. Held at WeWork…

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Posted in: Authenticity, Blended Speaker Event Series, Culture, Diversity

Blended: The Intersection of Culture and Design

September 20, 2018 Blended Collective

In December 2015, Detroit was designated as the first and only UNESCO City of Design in the United States. To celebrate this…

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Posted in: Blended Speaker Event Series, Culture Filed under: culture, design, detroit

Blended: Multicultural Marketing in the Automotive Industry

July 26, 2018 Blended Collective

Left to right: Lydia Michael, Maria Arellano, Florian Kotte, Barbara Toboy, Javier Guzman Barcenas. © Haintso Rakouth Photography Our second…

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Posted in: Automotive, Blended Speaker Event Series, Culture, Diversity

Blended: How Diversity has Impacted the Entertainment Industry

March 13, 2018 Blended Collective

Last week, we launched the first of our quarterly speaker event series Blended. Held at WeWork Campus Martius in Detroit,…

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Posted in: Blended Speaker Event Series, Culture, Diversity, Entertainment

PRE-ORDER BOOK

The best brands evoke the emotions of their customers by tapping into their hearts and minds.

In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally-inclusive, long-lasting consumer-brand relationships.

Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. Lydia explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO, and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a “brand love” model designed to inspire brand loyalty and advocacy. Lydia highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration – even during challenging times.

Whether you’re a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

PRE-ORDER NOW!

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