Our Story

Every business has a beginning, and this is ours. We believe that consumers connect with brands the same way they connect with people. By focusing on cultural elements throughout the consulting and marketing strategy process to achieve a more diverse and inclusive outcome, we create an authentic and emotional connection between brands and consumers. While providing an array of services in the field of multicultural marketing, branding, and strategy, Blended Collective is a connector for individuals and businesses to inspire and push forward growth, change and innovation. 

Blended Collective is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the US. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain.

Our work has been honored with the Corp! Diversity Leader Award and Best of MichBusiness Marketing & PR Prophets Award.

Multicultural Advisory Board

The Multicultural Advisory Board is a culturally, educationally, and professionally diverse group of advisors to provide advice on multicultural business, diversity, equity and inclusion strategy.

multicultural advisory board


From top left to right

Brenda Marshall, Principal, Global Diversity Solutions, Kelly Services | USA

Kevin Ketels, Entrepreneur | Lecturer – Marketing & Global Supply Chain Management, Mike Ilitch School of Business, Wayne State University | USA

Ceyla Özdemir, HR IT Consultant, SHAPEiN Consulting GmbH | GERMANY

Randall McAdory, VP Automotive Head of Industry, Formerly Pandora Media | USA


Our Collective

Lydia Michael





Lydia Michael, President & Owner | Lead Consultant


Kevin Ketels






Kevin Ketels, Senior Consultant


Roman Fernandez






Roman Fernandez, Senior Consultant