Our Mission

To enrich brands and organizations with cultural elements through marketing efforts to achieve an authentic, diverse, and inclusive outcome.

Our Vision

To be the key connector between businesses and consumers of multicultural backgrounds to inspire growth, change, and innovation.

Our Story

Every business has a beginning, and this is ours. We believe that consumers connect with brands the same way they connect with people. By focusing on cultural elements throughout the consulting and marketing strategy process to achieve a more diverse and inclusive outcome, we create an authentic and emotional connection between brands and consumers. 

Blended Collective is certified as a Women’s Business Enterprise (WBE) and Women-Owned Small Business (WOSB) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the US. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain.

Our work has been honored with the Corp! Diversity Leader Award, Best of MichBusiness Marketing & PR Prophets Award, and Great Lakes Women’s Business Council Volunteer of the Year Award.

Our Values (that guide us)

Many Insights, One Collective

We elevate diverse and cultural thinking through collaboration with you to deliver custom, innovative solutions.

Deeply passionate and engaged

We are passionate about what we do and connect on a human level with authenticity, emotion, empathy, and transparency.

Details and integrity matter

We sweat the little things because the right things matter for our customer’s success.

 

Multicultural Advisory Board

The Multicultural Advisory Board is a culturally, educationally, and professionally diverse group of advisors to provide advice on multicultural business strategy.

multicultural advisory board

 

From top left to right

Brenda Marshall, Principal, Global Diversity Solutions, Kelly Services | USA

Kevin Ketels, Entrepreneur | Lecturer – Marketing & Global Supply Chain Management, Mike Ilitch School of Business, Wayne State University | USA

Ceyla Özdemir, HR IT Consultant, SHAPEiN Consulting GmbH | GERMANY

Randall McAdory, VP Automotive Head of Industry, Formerly Pandora Media | USA

 

Our Collective

Lydia Michael

 

 

 

 

Lydia Michael, President & Owner | Lead Consultant

 

Kevin Ketels

 

 

 

 

 

Kevin Ketels, Senior Consultant

 

Roman Fernandez

 

 

 

 

 

Roman Fernandez, Senior Consultant

 

 

Julie Celestial, Marketing Assistant