Our Story at Blended Collective

Every business has a beginning, and this is ours. We believe that consumers connect with brands the same way they connect with people. By focusing on cultural elements throughout the marketing strategy and consulting process to achieve a more diverse and inclusive outcome, we create an authentic and emotional connection between brands and diverse consumer audiences. While providing an array of services in the field of multicultural marketing, branding, and strategy, Blended Collective is a connector for individuals and businesses of multicultural backgrounds to inspire and push forward growth, change and innovation. 

Blended Collective is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the US. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain.

In 2019, we were honored with the Corp! Diversity Leader Award and Best of MichBusiness Marketing & PR Prophets Award for our work.

Multicultural Advisory Board

The Multicultural Advisory Board is a culturally, professionally and educationally diverse group of advisors to provide advice on multicultural business, diversity, equity and inclusion strategy.

multicultural advisory board


From top left to right

Brenda Marshall, Principal, Global Diversity Solutions, Kelly Services | USA

Kevin Ketels, Entrepreneur | Lecturer – Marketing & Global Supply Chain Management, Mike Ilitch School of Business, Wayne State University | USA

Ceyla Özdemir, HR IT Consultant, SHAPEiN Consulting GmbH | GERMANY

Randall McAdory, VP Automotive Head of Industry, Pandora Media | USA


Our Collective

Lydia Michael

Lydia Michael, President & Owner | Lead Consultant







Kevin Ketels, Senior Consultant