Our Mission

To enrich brands and organizations with culture and emotion through marketing efforts.

Our Vision

To be the key connector between businesses and consumers of multicultural backgrounds to inspire growth, change, and innovation. We serve companies and consumers who care about creating and living in an authentic, cultural, and diverse community.

Our Story

Every business has a beginning, and this is ours. We believe that consumers connect with brands the same way they connect with people. By focusing on cultural elements throughout the consulting and marketing strategy process to achieve a more diverse and inclusive outcome, we create an authentic and emotional connection between brands and consumers. 

Blended Collective is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the US. Additionally, as a certified Women-Owned Small Business (WOSB), we qualify to participate in the Federal Contracting program. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain.

Our work has been honored with the Corp! Diversity Leader Award, Best of MichBusiness Marketing & PR Prophets Award, and Great Lakes Women’s Business Council Volunteer of the Year Award.

Our Values (that guide us)

Many Insights, One Collective

We elevate diverse and cultural thinking through collaboration with you to deliver custom, innovative solutions.

Deeply passionate and engaged

We are passionate about what we do and connect on a human level with authenticity, emotion, empathy, and transparency.

Details and integrity matter

We sweat the little things because the right things matter for our customer’s success.


Multicultural Advisory Board

The Multicultural Advisory Board is a culturally, educationally, and professionally diverse group of advisors to provide advice on multicultural business strategy.

multicultural advisory board



From top left to right

Brenda Marshall, Principal, Global Diversity Solutions, Kelly Services | USA

Kevin Ketels, Entrepreneur | Lecturer – Marketing & Global Supply Chain Management, Mike Ilitch School of Business, Wayne State University | USA

Ceyla Özdemir, HR IT Consultant, SHAPEiN Consulting GmbH | GERMANY

Randall McAdory, VP Automotive Head of Industry, Formerly Pandora Media | USA

Rochelle Miller, Business Development Leader, Gallagher | USA


Our Collective

Lydia Michael





Lydia Michael, Owner | Lead Consultant


Kevin Ketels






Kevin Ketels, Senior Consultant


Roman Fernandez






Roman Fernandez, Senior Consultant