Our Mission
To enrich brands and organizations with culture and emotion through marketing efforts.
Our Vision
To be the key connector between businesses and consumers of multicultural backgrounds to inspire growth, change, and innovation. We serve companies and consumers who care about creating and living in an authentic, cultural, and diverse community.
Our Story
Every business has a beginning, and this is ours. We believe that consumers connect with brands the same way they connect with people. By focusing on cultural elements throughout the consulting and marketing strategy process to achieve a more diverse and inclusive outcome, we create an authentic and emotional connection between brands and consumers.
Blended Collective is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the US. Additionally, as a certified Women-Owned Small Business (WOSB), we qualify to participate in the Federal Contracting program. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain.
Our work has been honored with the Corp! Diversity Leader Award, Best of MichBusiness Marketing & PR Prophets Award, and Great Lakes Women’s Business Council Volunteer of the Year Award.
Our Values (that guide us)
Many Insights, One Collective
We elevate diverse and cultural thinking through collaboration with you to deliver custom, innovative solutions.
Deeply passionate and engaged
We are passionate about what we do and connect on a human level with authenticity, emotion, empathy, and transparency.
Details and integrity matter
We sweat the little things because the right things matter for our customer’s success.
Multicultural Advisory Board
From top left to right
Brenda Marshall, Principal, Global Diversity Solutions, Kelly Services | USA
Kevin Ketels, Entrepreneur | Lecturer – Marketing & Global Supply Chain Management, Mike Ilitch School of Business, Wayne State University | USA
Ceyla Özdemir, HR IT Consultant, SHAPEiN Consulting GmbH | GERMANY
Randall McAdory, VP Automotive Head of Industry, Formerly Pandora Media | USA
Rochelle Miller, Business Development Leader, Gallagher | USA
Our Collective
Lydia Michael, Owner | Lead Consultant
Kevin Ketels, Senior Consultant
Roman Fernandez, Senior Consultant