What We Do | Blended Collective

Multicultural Marketing

Creative Ideation, Communications / Message Map, Content Creation, Marketing Plans, Growth Strategy, Product Launch, (Inclusive) Marketing Workshops

Multicultural Insights

Ongoing Market and Trend Monitoring, Multicultural Consumer Behavior Research, Industry and Competitive Analysis, Customer Analysis, Content Audit, Target Audience Segmentation, Focus Groups, Framework Development

Diversity Strategy Consulting

Diversity/Equity/Inclusion (DE&I) Audit, Strategy Development, DE&I Benchmarking, Supplier Diversity Assessment, Diversity Training and Development, Workshops

Brand Development & Strategy

Brand Audit, Brand Discovery, Brand Architecture, Brand Positioning, Tagline, Brand Story, Brand Values, Visual Identity, Rebrand, Multicultural Persona Development, Naming, Brand Name Validation Research, Preliminary Trademark Search, Domain Name Acquisition

Brand Engagement & Management

Continued Development and Direction of Brand and Marketing Efforts, Experiential Marketing, Brand Partnerships, Thought Leadership

Social Media Marketing

Multicultural Influencer Identification and Mapping, Social Media Analysis, Media Selection, Content Strategy, Social Media Development Plan

What our clients say about us -

"Blended Collective’s approach to analyzing Kelly's Diversity & Inclusion messaging on our website and social media was on point. The team identified where our D&I messaging came through clearly and made recommendations in areas that could use more depth and content to tell our story. Lydia captured how we missed connecting multicultural efforts within our talent, supplier and sustainability initiatives, and offered strategies to close these gaps."

Duane M. Green, Director, Supplier Diversity & Engagement, Kelly Services

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