Duane M. Green, Director, Supplier Diversity & Engagement, Kelly Services
“Blended Collective’s approach to analyzing Kelly’s Diversity & Inclusion messaging on our website and social media was on point. The team identified where our D&I messaging came through clearly and made recommendations in areas that could use more depth and content to tell our story. Lydia captured how we missed connecting multicultural efforts within our talent, supplier and sustainability initiatives, and offered strategies to close these gaps.”
Erol Bal, Business Solutions Leader, Microsoft
“I had the pleasure of working with Blended Collective for the last 3 years. The team has done some amazing work around marketing and building brands, and I was proud to have Blended Collective host the Microsoft Virtual Changemakers Series in July 2020. We had a fun virtual segment with guests all the way from London joining in about how to navigate and build your brand under these trying times. Many businesses think the way to stay relevant is to retweet a hashtag and pretend, but Lydia taught the audience ways to really make an impact and stay relevant while also sincere. That is the best way to capture the brand loyalty among customers.”
Meredith Upward, Board of Directors, German American Business Council
“Blended Collective came to our rescue! Shortly before the holidays, our organization chose to become a standalone entity by January 1. Blended Collective jumped in immediately to identify who we are and what we stand for as an organization, creating our new identity. Research was completed, and the website content & strategy were being developed alongside our social media platforms. We could not have successfully launched an entirely new brand by the first of the year without the team at Blended Collective. I highly recommend!”
Amy Rencher, Managing Director, Entrepreneurial Programs and Services, TechTown Detroit
“Blended Collective is truly a pleasure to work with! The attention to detail, clarity in communication and project scope, and commitment to serve our diverse client base with excellence and cultural competency sets the standard for others in TechTown’s Professional Services Network. Lydia stays on top of industry trends with a diverse network and speaking engagements- which clients of course enjoy the benefits of. I very highly recommend working with Lydia and Blended Collective!”
Justin Summerville, CEO and Founder, Mayfield Athletics
“Working with Blended Collective and their team has been a tremendous boost for our company. They were able to develop a cohesive plan for our marketing efforts to reach our target market, considering the current COVID climate.
This year has been tough for a sports safety company with all the shutdowns and pauses, and to get a plan from Blended Collective that was clear and concise and one that provided a clear map towards marketing success, has been key in our development. The steps needed for marketing and sales success were clearly laid out, with several deliverables including targeted video content reaching moms and parents, and SEO improvement included in the strategy.
The expertise and knowledge at Blended Collective was clear from the start of our engagement, and we look forward to continue working with them as we build our company towards success.”
Peter McCaffrey, Cellist and Artistic Director of Mysterium, Detroit Symphony Orchestra
“Blended Collective’s brand activation and marketing efforts for this project helped us to nearly triple our audience size, year over year, for our Gala event Mysterium. On top of that, our audience was younger, more diverse, and more engaged than ever before.”