Testimonials

The most meaningful stories
come from those who have
experienced them.

What our clients say

Gábor Krajczár
Gábor Krajczár Co-founder, Adventurtle

“They quickly understood what we were building and where we felt stuck—and managed to move us in the right direction.”

Paula Macpherson
Paula Macpherson Executive Director, Velocity (City of Sterling Heights)

“So easy to work with—professional, responsive, and thoughtful in her approach. Our clients consistently rave about their experience with her, highlighting the value she brings and the impact of her work. We would gladly work with Lydia again and highly recommend her to any organization looking for a trusted, effective partner.”

Donald Dudley
Donald Dudley Co-owner and Creative Director, Clean Sneaker Care

“We significantly grew our social media reach. Lydia and Andrew were easy to work with, communicated clearly, and made content creation feel effortless and fun. The Instagram Reels we developed reached over 20K viewers—nearly half of whom were new to our page. I’d love to work with them again.”

Mike Itchue
Mike Itchue Managing Director, Quizzo Trivia

“Great insight into the branding strategy for Quizzo Trivia and helping us highlight what makes us stand out. They simply “get it” when it comes to why people connect with certain brands.”

Peter McCaffrey
Peter McCaffrey Cellist, Detroit Symphony Orchestra

“We nearly tripled our audience size for our Gala event Mysterium. Plus, our audience was younger and more engaged than ever before.”

Amy Rencher
Amy Rencher SVP, Small Business Services, MEDC (previously Managing Director, Entrepreneurial Programs and Services, TechTown Detroit)

“Their attention to detail, clarity in communication and project scope, and commitment to serve our diverse client base sets the standard for others in our Professional Services Network. I very highly recommend!”

Rebecca Tamm
Rebecca Tamm Owner, Michigan Massage and Wellness

“Lydia was wonderful to work with! She took time to really listen and turned marketing efforts into something tangible. I highly recommend to anyone who feels stuck in their business.”

Gary Gray
Gary Gray Chief of Staff, Council member Latisha Johnson, City of Detroit

“The process to develop our brand was exciting and rewarding. Lydia and Kevin guided us through exercises and work that resulted in a brand, exceeding our expectations. I’m a Blended Collective fan.”

Don Tinsley III
Don Tinsley III Co-Founder, Extracurriculars

“Lydia translated a complex engineering mechanism into a name that feels precise and ours. It captures the energy and performance we engineered into the product, and her process made the naming decision obvious.”

Carolina Noguez
Carolina Noguez Director of Strategic Partnerships and Outreach, Oakland Thrive

“As one of our first B2B Technical Assistance providers, they set a high standard for excellence. Clients describe their marketing and brand guidance as “transformative.” Entrepreneurs consistently share how clear, confident, and empowered they feel after working with Lydia.”

Helina Melaku
Helina Melaku Chef and Owner, Konjo Me

“A fresh marketing approach to tell our story, so it connects with our audience. Their passion, attention to detail, and ability to create meaningful connections made a difference for us.”

Jenn Hayes
Jenn Hayes Executive Committee Chair, Detroit CDFI Coalition

“Our new branding and website messaging truly represent who we are as an organization and direction we are heading. The team was great to work with, listened to our needs, and captured our goals well!”

Chinonye
Chinonye Founder and CEO, Ilera Apothecary

“My team and I worked with Lydia to bridge the gap between our social media and email campaigns. We were able to create a cohesive brand voice and capture our audience’s attention by providing them with aspirational content.”

Meredith Upward
Meredith Upward Member, Board of Directors, German American Business Council of Michigan

“Blended Collective came to our rescue! We couldn’t have successfully launched an entirely new brand in time for the new year without their help!”

Kevin Lucka
Kevin Lucka Co-Founder, MindFuel Engineering

“Lydia translated a complex engineering mechanism into a name that feels unmistakably ours. The experience was interactive, enjoyable, and creatively focused to push us to think critically about our product and customers.”

Duane M. Green
Duane M. Green Director, Supplier Diversity & Engagement, Kelly Services

“Lydia highlighted where our story was strong and where we needed more depth. She helped us recognize missed opportunities to connect our efforts across talent, supplier diversity, and sustainability—and offered actionable strategies to close those gaps.”

Taharah Saad
Taharah Saad Senior Director of Small Business Services, TechTown Detroit (Previously Head of DEI, Ford Next, LLC, Ford Motor Company)

“I joined Lydia’s presentation for our ERG leaders on the importance of culture in marketing. Lydia was extremely knowledgeable, had a great presence, and was comprehensive in the information she shared. Highly recommend!”

Kyla	Carlsen
Kyla Carlsen Consultant (Previously Senior Director of Program Strategy & Innovation, Co.act Detroit)

“We engaged Blended Collective for our pilot accelerator program. Terrific thought partner, collaborator, and a great asset to our program.”

Monique McClendon
Monique McClendon CEO, Career Outlook Staffing

“My branding and marketing project was an incredible journey. Lydia’s strategic insights and creative approach helped me with my vision, and I couldn’t love the results more. This project was a true collaboration from beginning to end.”

Christa Funk
Christa Funk Executive Director, Detroit Regional Dollars for Scholars

“Streamlined our branding to have a cohesive look and feel. The team helped us keep a student-forward focus and dig into the impact we have on students to share our message effectively.”

Erol Bal
Erol Bal Previously Community Event Manager, Microsoft

“As part of our Microsoft Virtual Changemakers Series, Lydia taught the audience ways to really make an impact and stay relevant while also sincere. That’s the best way to capture the brand loyalty among customers.”

Laura Kline
Laura Kline Program Consultant, Global Ties Detroit

“Brought key branding concepts to life for our professional international fellow cohort. Her content provided both inspiration and actionable strategies for their professional growth.”

Reem Akkad
Reem Akkad CEO and Principal Interior Designer, Reem Akkad Design

“Game changer for our studio. Lydia helped us dig deep to figure out the essence of our brand and find the language to express it with confidence. Our brand reflects who we are and attracts the right clients. Our communication across all touch points feels more cohesive and compelling.”

De’Lon Dixon
De’Lon Dixon Founder and CEO, Think Technologies

“We’ve attracted more investors and customers who now fully understand and believe in our vision. Blended Collective helped position us as a leader where AI meets creativity.”

Mariyah Saifuddin
Mariyah Saifuddin Owner, Innovative Solution Partners

“The support empowered us to move forward with clarity and confidence. The services provided through the relief program were incredibly valuable. Know that your work made a meaningful difference for those of us.”

Machelle McAdory
Machelle McAdory Founder and Principal Consultant, CxO Advisory & Consulting

“The creative strategy process is highly collaborative. I now have what I need to set my company’s brand apart from others.”

Justin Summerville
Justin Summerville CEO and Founder, Mayfield Athletics

“What a boost for our company with a cohesive plan for our marketing efforts to reach our target market.”

Rochelle Miller
Rochelle Miller Business Development Leader, Gallagher (Previously The McNish Group)

“Lydia provided a thought-provoking and educational workshop as the insurance industry faces a rapidly retiring workforce and a growing talent gap. Her strategies to find new ways to attract and retain the next generation of professionals was spot on.”

Shawntay Dixon
Shawntay Dixon Director of Business Education, Great Lakes Women’s Business Council

“Lydia provided personalized guidance to small business owners during a critical period. Her flexibility, insight, and practical tools made a lasting impact—several clients continued working with her well beyond the program.”