Serious Lady Business Podcast Interview – How to Build Brand Trust and Loyalty
Category Marketing
Teaching Global Marketing and Branding in Germany
Hi Everyone! It’s Lydia here, sharing an update about my new teaching opportunity I recently took on. Let me take you back a little bit first. In 2014, I made the decision to return to Germany for graduate school, leaving…
Interview with our founder and client Think Technologies on ANA’s Champions of Growth Podcast
Inspiring the Next Generation of Business Innovators at Lawrence Technological University (LTU)
Hi everyone! It’s Lydia here. This month, I stepped into the classroom to teach digital marketing at LTU, which is an exciting new chapter for me. It’s a chance to share my passion for the ever-evolving world of marketing while…
Navigating Brand Love with Relevance, Differentiation, and Consistency
In the ever-evolving landscape of business, the concept of brand love continues as a pivotal factor in establishing lasting consumer-brand connections. As explored in my book “Brand Love: Building Strong Consumer-Brand Connections,” published in July 2023, one of the key…
3 Tips to Reinforce Culture and Emotion in Your Organization
This article by Blended Collective on 3 Tips to Reinforce Multiculturalism and Emotion in Your Organization was originally written for WBENC and published here. In today’s world, where cultures intertwine and emotions are universal, nurturing multiculturalism and fostering emotional connections has…
Podcast Episode: Taking Control of Your Personal Brand
A lot of concepts in the brand world apply to us as individuals, too. Many times we subconsciously are drawn to things, places, and people that others begin to associate with us. In short, they shape our personal brand. Our…
The Essential Elements of Building Brand Love
Emotions are a foundation of feeling human. When we relate over a shared emotion, whether it’s joy or sadness, it can build a stronger connection and foster loyalty. Similarly, people are looking for brands and companies who fit their lifestyles…
Connecting with Your Customers during COVID-19
This article by Blended Collective on Connecting with Your Customers during COVID-19 was originally published on DBusiness. As COVID-19 pushes customer-centric businesses and organizations to change how they do business, marketers are being pushed to create content that is empathetic, responsive and…
Blended: Reaching Multicultural Audiences Authentically
Our 2018 Blended speaker series hosted by CEO & Founder Lydia Michael came to an end on Tuesday, December 4th. Held at WeWork Campus Martius in Detroit, the topic was reflective of one of Blended Collective’s core values: authenticity. For the last panel…