Fifty years ago, the concept of brand repositioning was introduced by Al Ries and Jack Trout. Nowadays, it’s difficult to…
The demographic composition of the United States is in the midst of a “revolution” with the country’s economy, society, and…
When I first learned about the concept of olfactive branding, a branding strategy that consists of creating customs scents for…
In the way that Apple changed the music industry through its revolutionary digital streaming business model, autonomous driving will disrupt…
When was the last time you experienced emotional distress because you lost something you loved? While we experience this type…