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Category: Branding

The Power of Rebranding and Repositioning

February 25, 2020 blendedcollective

Fifty years ago, the concept of brand repositioning was introduced by Al Ries and Jack Trout. Nowadays, it’s difficult to…

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Posted in: Branding, Positioning

Five Multicultural Marketing Lessons from the 2019 Nielsen Diversity Intelligence Series

October 25, 2019 blendedcollective

The demographic composition of the United States is in the midst of a “revolution” with the country’s economy, society, and…

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Posted in: Branding, Culture, Diversity

Olfactive Branding: Scent and Emotion affect brand strength and loyalty

February 16, 2018 blendedcollective

When I first learned about the concept of olfactive branding, a branding strategy that consists of creating customs scents for…

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Posted in: Branding, Culture

How Toyota uses AI to tap into human emotion at NAIAS 2018

January 19, 2018 blendedcollective

In the way that Apple changed the music industry through its revolutionary digital streaming business model, autonomous driving will disrupt…

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Posted in: Automotive, Branding, Culture

Brand Love: Connecting with products the same way we connect with people

December 10, 2017 blendedcollective

When was the last time you experienced emotional distress because you lost something you loved? While we experience this type…

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Posted in: Branding

Blended Speaker Event Series

Blended is a Speaker Event Series that features creative and business talent extending across cultures and industries. Our aim is to highlight authentic, cultural and diverse stories. Panel discussions have included speakers from Ford Motor Company, General Motors, GTB, Pandora, Quicken Loans and more.

To participate as a speaker or sponsor and gain brand awareness and exposure for your business, contact us at info@blendedcollective.com for more details.

To book Lydia Michael to moderate or speak at your next conference, event, seminar, or workshop, contact us at info@blendedcollective.com. For more, you can visit lydiamichael.com.

Blog Categories & Industries

  • Authenticity
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Recent Posts

  • Marketing Services Available for Women-Owned Businesses
  • COVID-19 Recovery Program – Marketing Services Available
  • Featured on ANA’s list of certified diverse suppliers

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