Serious Lady Business Podcast Interview – How to Build Brand Trust and Loyalty
Category Branding
Presenting Brand Love in Action to YTILI Fellows of the U.S. Department of State
Last week, we had the opportunity to present our Brand Love in Action workshop to Global Ties Detroit fellows who were in Detroit as part of the ???????????????????? ???????????????????????????????????????????????????? ???????????????????????????????????????? ???????????????????????????? ???????????????????????????????????????? (????????????????????) ???????????????????????????????????????????????? ???????????????????????????? ???????????????????????????? of the U.S. Department of State,…
Teaching Global Marketing and Branding in Germany
Hi Everyone! It’s Lydia here, sharing an update about my new teaching opportunity I recently took on. Let me take you back a little bit first. In 2014, I made the decision to return to Germany for graduate school, leaving…
Navigating Brand Love with Relevance, Differentiation, and Consistency
In the ever-evolving landscape of business, the concept of brand love continues as a pivotal factor in establishing lasting consumer-brand connections. As explored in my book “Brand Love: Building Strong Consumer-Brand Connections,” published in July 2023, one of the key…
Podcast Episode: Taking Control of Your Personal Brand
A lot of concepts in the brand world apply to us as individuals, too. Many times we subconsciously are drawn to things, places, and people that others begin to associate with us. In short, they shape our personal brand. Our…
The Essential Elements of Building Brand Love
Emotions are a foundation of feeling human. When we relate over a shared emotion, whether it’s joy or sadness, it can build a stronger connection and foster loyalty. Similarly, people are looking for brands and companies who fit their lifestyles…
The Power of Rebranding and Repositioning
Fifty years ago, the concept of brand repositioning was introduced by Al Ries and Jack Trout. Nowadays, it’s difficult to imagine creating a brand strategy without considering rebranding and repositioning as a prioritizing thought. Branding focuses on the customer experience…
Five Multicultural Marketing Lessons from the 2019 Nielsen Diversity Intelligence Series
The demographic composition of the United States is in the midst of a “revolution” with the country’s economy, society, and identity transforming. Due to this, it has never been more important for businesses to understand the needs and habits of…
Blended: Reaching Multicultural Audiences Authentically
Our 2018 Blended speaker series hosted by CEO & Founder Lydia Michael came to an end on Tuesday, December 4th. Held at WeWork Campus Martius in Detroit, the topic was reflective of one of Blended Collective’s core values: authenticity. For the last panel…
Olfactive Branding: Scent and Emotion affect brand strength and loyalty
When I first learned about the concept of olfactive branding, a branding strategy that consists of creating customs scents for brands and spaces to improve the brand image, I was unaware of its power. I walked into a hotel and…