Blended Collective is thrilled to officially announce that we are a part of the UpCity community of top B2B service…
Emotions are a foundation of feeling human. When we relate over a shared emotion, whether it’s joy or sadness, it…
Fifty years ago, the concept of brand repositioning was introduced by Al Ries and Jack Trout. Nowadays, it’s difficult to…
The demographic composition of the United States is in the midst of a “revolution” with the country’s economy, society, and…
When I first learned about the concept of olfactive branding, a branding strategy that consists of creating customs scents for…
In the way that Apple changed the music industry through its revolutionary digital streaming business model, autonomous driving will disrupt…
When was the last time you experienced emotional distress because you lost something you loved? While we experience this type…