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Category: Positioning

The Power of Rebranding and Repositioning

February 25, 2020 Blended Collective

Fifty years ago, the concept of brand repositioning was introduced by Al Ries and Jack Trout. Nowadays, it’s difficult to…

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Posted in: Branding, Positioning

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The best brands evoke the emotions of their customers by tapping into their hearts and minds.

In this book, our founder Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.

Whether you’re a marketer for a big or small brand, Brand Love will show you how to capture the hearts and minds of your customers.

💜 Share your pics and stories with the hashtag #brandlovebook.

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