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Category: Emotional Marketing

The Essential Elements of Building Brand Love

November 15, 2021 Blended Collective

Emotions are a foundation of feeling human. When we relate over a shared emotion, whether it’s joy or sadness, it…

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Posted in: Authenticity, Branding, Culture, Emotional Marketing, Marketing

Connecting with Your Customers during COVID-19

April 2, 2020 Blended Collective

This article by Blended Collective on Connecting with Your Customers during COVID-19 was originally published on DBusiness.  As COVID-19 pushes customer-centric businesses…

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Posted in: Emotional Marketing

PRE-ORDER NOW!

The best brands evoke the emotions of their customers by tapping into their hearts and minds.

In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.

Whether you’re a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

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