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Month: February 2018

Olfactive Branding: Scent and Emotion affect brand strength and loyalty

February 16, 2018 Blended Collective

When I first learned about the concept of olfactive branding, a branding strategy that consists of creating customs scents for…

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Posted in: Branding, Culture

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The best brands evoke the emotions of their customers by tapping into their hearts and minds.

In this book, our founder Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.

Whether you’re a marketer for a big or small brand, Brand Love will show you how to capture the hearts and minds of your customers.

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