Management ConsultingManagement Consulting

Creating a brand, visual and corporate identity for a new business management consultancy

 

Challenge:

CxO Advisory & Consulting (CxO) is a new business management consulting firm that focuses on developing business strategies, which integrate people management approaches. The consultancy targets small- to medium-sized premier companies and organizations. CxO needed help in finalizing its name, formulating a brand identity, and successfully translating it into a minimalistic visual and corporate identity for its business launch. The visual challenge was to display the “x” variable interchangeably in order to communicate the various C-level positions the consultancy services.

Solution:

In auditing the brand’s purpose and goal, we found that the intersection of people and process was its core brand purpose (also identified by the “x” element). We developed a brand language and visual identity, incorporating a color palette that stands for sophistication, high ambition, maturity, and leadership to support the brand values. The intersection of the black/white and burgundy colors in the x-shaped variable reflect a uniquely designed element to display the intersection of people and process. The “x” also serves as an interchangeable variable for various C-level positions, using a geometrical shape to stand out while surrounded by letters encompassing a round typeface.

Results:

The end result was the brand design, a set of brand guidelines for the corporate and visual identity, including marketing collateral, to ensure consistent execution of the brand across all touch points. CxO Advisory & Consulting is set for a successful launch with a distinct name and brand identity that will differentiate the company within the local metro Detroit community.

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