In partnership with the Mike Ilitch School of Business, Blended Collective led a 2-hour workshop for a select group of marketing students as part of the Small Plates, Big Ideas program.
Held during the school’s official reopening in the Fall of 2018, this session gave ten students the chance to collaborate with our team and their professor on a real-world company challenge. Through case study analysis, group dialogue, and strategy development, students gained hands-on experience in brand strategy and problem-solving.
Their final recommendations were presented to Blended Collective and the School’s Dean, reinforcing the power of student-industry collaboration in shaping future brand leaders.
