Adventurtle is a mobile application that connects outdoor guides with adventure seekers, making it easy to list, discover, and book outdoor experiences.
With a live MVP and a growing user base, the brand needed foundational clarity to support scalable growth.
CHALLENGE
Adventurtle had gained early traction through grassroots outreach and outdoor events, but inconsistent messaging, limited differentiation, and fragmented branding were holding the platform back from deeper engagement.
The team needed to clarify its voice and build strategic messaging that resonated with both guides and adventure seekers—two very different audiences with distinct needs. Additionally, the onboarding experience and marketing efforts lacked cohesion, making it harder to convert awareness into long-term users.
SOLUTION
In Phase 1, we conducted a full onboarding audit across both user types, identifying content and UX gaps that impacted trust and engagement. We then defined Adventurtle’s brand personality, tone, and verbal identity, including key messaging pillars and positioning language. A concise brand book was developed to serve as a reference point across email, social, web, and app experiences, ensuring copy and visuals aligned with the brand’s adventurous spirit.
Phase 2 focused on activating that strategy. We developed a tailored messaging matrix to distinguish between guides and seekers, built optimized email flows, outlined content pillars for social media, and created an event activation framework to turn in-person interest into digital action.
“They quickly understood what we were building and where we felt stuck—and managed to move us in the right direction.”
Gabor Krajczar, Co-founder, Adventurtle
RESULTS
Adventurtle now has a cohesive brand voice and messaging strategy that speaks clearly and confidently to both sides of its marketplace. The updated onboarding and email flows improve user experience and build trust early in the customer journey. With a sharper value proposition and messaging clarity, the brand is better positioned to grow its community of guides and adventure seekers. New event and social strategies also equip the team to convert real-life interactions into digital engagement, supporting user acquisition and retention across multiple channels.
