At Blended Collective, we believe in sharing knowledge and experiences that inspire and elevate others. That’s why we’re thrilled to share a recent milestone: our founder, Lydia, had the honor of guest lecturing at Vanderbilt University’s Owen Graduate School of Management, in the Executive MBA marketing strategy class.

Lydia brought her expertise in emotional marketing to the classroom, weaving together her story, actionable insights, and real-world client examples to showcase how ‘Brand Love’ can transform businesses. During her session, she delved into the emotional and rational ‘Brand Love Drivers’ seen in some of today’s most beloved brands, including Patagonia, Hinge, Delta Air Lines, Warby Parker, and Mastercard.

A particularly rewarding moment was seeing Lydia’s book, Brand Love, featured in the curriculum and integrated into student assignments. What truly stood out was the students’ enthusiasm and engagement throughout the session. Their thoughtful questions, lively discussions, and eagerness to apply the concepts were nothing short of inspiring.

Opportunities like these remind us why we do what we do—sharing ideas and empowering others to create meaningful connections between brands and their audiences. Thank you, Vanderbilt University, for welcoming Lydia into your classroom and for celebrating the power of emotional marketing.

We’re excited to continue fostering conversations around ‘Brand Love’ and helping brands build deeper, lasting connections with their communities.