Developing a New Verbal Brand Identity and Strategic Positioning for Think Technologies
Think Technologies is an innovation-driven company at the intersection of technology and creativity, dedicated to pioneering AI solutions that reshape industries and enhance business and creative processes.
Challenge:
Think Technologies faced the challenge of refining its brand identity to clearly reflect its unique position at the cutting-edge intersection of technology and creativity. The company aimed to articulate a brand that resonates with both technology innovators and creative professionals, emphasizing their dual focus on AI and creative solutions.
Solutions:
Our collaboration kicked off with a comprehensive brand discovery phase, involving market analysis and creative branding exercises. This foundational work cultivated Think Technologies’ new identity around the pillars of innovation, community, and creativity, and was encapsulated by the brand statement, “Navigating the present, creating the future.” This statement succinctly captures the essence of Think Technologies’ ambition and guides all strategic branding efforts, highlighting their role as navigators and creators at the cutting edge of technology and creativity.
We solidified this verbal identity by establishing core values—Integrity, Curiosity, Resilience, Originality, and Brilliance. These values not only represent the ethical and creative compass of the company but also ensure a cohesive and authentic brand experience across all touchpoints.
In addition to these efforts, we worked on recording a couple of client testimonials for Think Technologies to reflect the new direction of the brand through genuine client experiences, further solidifying their market positioning.
Results:
The verbal branding initiative has successfully repositioned Think Technologies as a leader at the forefront of blending technology with creativity. The new brand identity resonates well within their target market, attracting a broader client base that values the unique integration of AI with creative processes. Feedback from the client underscores the effectiveness of the branding strategy, noting an enhanced perception and increased engagement from both new and existing clients.
Partnering with Blended Collective was a transformative experience for us. Their rebranding efforts sharpened our verbal identity and clarified our mission, leading to a 486% increase in reach, a 386.67% jump in site engagement, and an 81% growth in our community. Thanks to their expertise, we’ve attracted more investors and customers who now fully understand and believe in our vision. Blended Collective helped position Think Technologies as a leader where AI meets creativity, and the results speak for themselves.
– DeLon Dixon, Founder and CEO, Think Technologies
For more about our work with Think Technologies, listen to our interview on ANA’s Champions of Growth podcast.