Technical Assistance (TA)
We provide technical assistance that strengthens capacity, clarity, and communication for organizations working to make an impact, supporting nonprofits, government agencies, community development financial institutions (CDFIs), accelerators, incubators, and entrepreneurship hubs.
Our Technical Assistance Services
Marketing & Brand Strategy Support
We help strengthen your market presence through message refinement, website content reviews, repositioning, reworking business or product naming, aligning visual and verbal identity, and more.
Program-Specific Deliverables
We design marketing and communication materials tailored to the goals of specific programs or initiatives, supporting outreach, engagement, and visibility.
Business Planning & Growth Strategy
We work alongside leadership teams to create actionable business plans and growth strategies that position organizations for long-term success and sustainability.
One-on-One Coaching
We offer individualized support for leaders and teams, helping them navigate challenges, refine strategies, and build the confidence to communicate effectively.
Storytelling Consulting
We help you articulate your organization’s purpose and impact in a way that engages funders, partners, and communities, turning information into human stories that connect.
Implementation Guidance
We stay with you beyond strategy, offering practical guidance during rollout to ensure your plans are executed successfully and make a lasting impact.
Pitch Development & Coaching for Founders and Executives
We coach founders and executives on how to deliver confident, persuasive pitches and stories that resonate with investors, boards, and community stakeholders.
Ready to strengthen your organization through guidance and collaboration?
Business Support Programs & Economic Development Organizations We Support
We partner with economic development organizations and business support programs to deliver marketing and branding services that help them engage local communities, promote sustainable growth, and empower businesses of all sizes. These services are funded by each organization through national and local initiatives that make support accessible to entrepreneurs and small businesses.
Oakland Thrive: Small Business Consulting
We partner with Oakland Thrive to offer complimentary, personalized support to small business owners in Oakland County. From one-on-one consultations to quick implementation, you can choose how to work with us. Our goal is to help you navigate resources, unlock new opportunities, and grow your business with clarity. Start with a 15-minute discovery call and if approved, you’ll receive 5 hours of marketing and branding support.
Up to $2,000 value
Velocity Entrepreneur in Residence (EIR) Program
For Macomb-based entrepreneurs at any stage, whether you're just getting started or have been in business for years, Velocity’s EIR program offers personalized support to help your business grow. After completing the EIR program, you can apply to join Velocity’s Accelerator for extended coaching and resources to work with us.
Up to $10,000 value
Velocity Ask an Expert: Marketing & Branding
We offer one-on-one sessions designed to help you get unstuck and move forward with clarity. Whether you’re rethinking your brand, refining your marketing, or figuring out how to reach your audience more effectively, we’re here to help you navigate next steps. Explore the marketing category and book a session with us through Velocity.
Motor City Match
Motor City Match is designed to assist Detroit entrepreneurs at critical stages of their business development from idea to open. The program connects new businesses with services to grow, providing them with the funding and tools to fuel the city’s entrepreneurial space.
Up to $3,500 value
ProsperUs Detroit
Through the Business Services Program, eligible entrepreneurs can receive grant-funded support, including marketing and branding. This program is available by referral after completing ProsperUs’ entrepreneurship training.
Up to $2,500 value
TechTown Detroit Ask an Expert: Marketing & Branding
We offer one-on-one sessions designed to help you get unstuck and move forward with clarity. Whether you’re rethinking your brand, refining your marketing, or figuring out how to reach your audience more effectively, we’re here to help you navigate next steps. Explore the marketing category and book a session with us through TechTown’s Professional Services Network.
Motor City Contractor Fund
Motor City Contractor Fund
The Motor City Contractor Fund supports Detroit-based contractors with access to capital, coaching, and industry-specific technical assistance. Through this program, we provide specialized marketing and branding guidance designed to help contractors grow visibility and competitiveness in their field.
Up to $5,000+ value
“As one of our first B2B Technical Assistance providers, they set a high standard for excellence. Clients describe their marketing and brand guidance as “transformative.” Entrepreneurs consistently share how clear, confident, and empowered they feel after working with Lydia.”
“So easy to work with—professional, responsive, and thoughtful in her approach. Our clients consistently rave about their experience with her, highlighting the value she brings and the impact of her work. We would gladly work with Lydia again and highly recommend her to any organization looking for a trusted, effective partner.”
