Press Release: Certified By the Women’s Business Enterprise National Council (WBENC)

Press Release | For Immediate Release

October 15, 2019

Blended Collective Certified By the Women’s Business Enterprise National Council (WBENC)

Detroit, Michigan, October, 15, 2019 —BLENDED COLLECTIVE, a business specializing in multicultural marketing and brand consulting, is proud to announce national certification as a Women’s Business Enterprise by the Great Lakes Women’s Business Council, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

“Earning our WBENC Certification and joining this network of women-owned businesses is an important step for us,” says Lydia Michael, Founder and CEO of the company. “The Certification’s emphasis on diversity reflects our company’s mission and echoes our core values of authenticity, culture and diversity.”

WBENC’s national standard of certification implemented by the Great Lakes Women’s Business Council is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women. By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

About Blended Collective:

Blended Collective is a multicultural marketing and brand consultancy based in Detroit, Michigan. The team is focused on brand and marketing strategies by considering diversity and inclusion with a culture-based approach. Services also include Diversity Training and Development. This year, the company was recognized by Corp! Magazine with the Michigan Salute to Diversity Award. To learn more about Blended Collective, please visit

Press Contact:

Kevin Ketels, PR & Communications

(248) 509-4422 |