Hi everyone! It’s Lydia here. This month, I stepped into the classroom to teach digital marketing at LTU, which is an exciting new chapter for me. It’s a chance to share my passion for the ever-evolving world of marketing while helping students bridge the gap between theory and real-world application. My goal is to equip them with the tools, insights, and confidence to navigate today’s digital landscape, whether they’re future marketers, entrepreneurs, or business leaders. It’s both a challenge and an opportunity that I’m thrilled to take on.