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Featured on ANA’s list of certified diverse suppliers

January 11, 2021 Blended Collective

To help the marketing community with the challenge of identifying certified diverse suppliers, the Association of National Advertisers (ANA) has…

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Posted in: Diversity

Advanced to Semi-Finale in Unity Week Pitch by PepsiCo

November 30, 2020 Blended Collective

NBIC Unity Week Pitch, brought to you in partnership with PepsiCo, is a multi-round elevator pitch competition designed to highlight…

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Posted in: Pitch Competitions

Updated Diversity and Multicultural Marketing Workshops Available

August 13, 2020 Blended Collective

Many have addressed either diversity, equity and inclusion (DEI) or multicultural marketing efforts, but few have talked about how the…

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Posted in: Diversity

Letter to Our Community

June 2, 2020 Blended Collective

At Blended Collective, we stand in solidarity with the black community and acknowledge the anger, anxiety, sadness, fear and any…

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Posted in: Diversity, Inclusion

Blended: Multicultural Auto Buying during Covid-19

May 20, 2020 Blended Collective

This is our first virtual panel discussion as a continuation of our Speaker Event Series BLENDED, featuring Marc Bland, Chief…

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Posted in: Automotive, Blended Speaker Event Series, Culture, Diversity

How to Strengthen Diversity and Inclusion Values during a Pandemic

May 13, 2020 Blended Collective

This article by Blended Collective on How to Strengthen Diversity and Inclusion Values during a Pandemic was originally published as a…

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Posted in: Culture, Diversity

Connecting with Your Customers during COVID-19

April 2, 2020 Blended Collective

This article by Blended Collective on Connecting with Your Customers during COVID-19 was originally published on DBusiness.  As COVID-19 pushes customer-centric businesses…

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Posted in: Emotional Marketing

The Power of Rebranding and Repositioning

February 25, 2020 Blended Collective

Fifty years ago, the concept of brand repositioning was introduced by Al Ries and Jack Trout. Nowadays, it’s difficult to…

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Posted in: Branding, Positioning

Press Release: Introducing Multicultural Advisory Board  

January 21, 2020 Blended Collective

Press Release | For Immediate Release January 21, 2020 Blended Collective Introduces Multicultural Advisory Board   Detroit, Michigan, January, 21,…

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Posted in: Press Releases

Five Multicultural Marketing Lessons from the 2019 Nielsen Diversity Intelligence Series

October 25, 2019 Blended Collective

The demographic composition of the United States is in the midst of a “revolution” with the country’s economy, society, and…

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Posted in: Branding, Culture, Diversity

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PRE-ORDER NOW!

The best brands evoke the emotions of their customers by tapping into their hearts and minds.

In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.

Whether you’re a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

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