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Blended: How the Financial Industry is Answering the Multicultural Question

April 5, 2019 blendedcollective

Our first Blended panel of 2019 was held at Ann Arbor SPARK sponsored by Sigma Financial Corporation and Parkland Securities LLC. Financial…

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Posted in: Blended Speaker Event Series, Culture, Diversity

Why Diversity and Inclusion Are Not the Same

February 28, 2019 blendedcollective

  It is everywhere right now. The title “Diversity and Inclusion” is proudly announcing its appearance across headlines in many…

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Posted in: Diversity

Blended: Reaching Multicultural Audiences Authentically

December 8, 2018 blendedcollective

Our 2018 Blended speaker series hosted by CEO & Founder Lydia Michael came to an end on Tuesday, December 4th. Held at WeWork…

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Posted in: Authenticity, Blended Speaker Event Series, Culture, Diversity

Blended: The Intersection of Culture and Design

September 20, 2018 blendedcollective

In December 2015, Detroit was designated as the first and only UNESCO City of Design in the United States. To celebrate this…

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Posted in: Blended Speaker Event Series, Culture Filed under: culture, design, detroit

Blended: Multicultural Marketing in the Automotive Industry

July 26, 2018 blendedcollective

Left to right: Lydia Michael, Maria Arellano, Florian Kotte, Barbara Toboy, Javier Guzman Barcenas. © Haintso Rakouth Photography Our second…

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Posted in: Automotive, Blended Speaker Event Series, Culture, Diversity

Why Brands Seek B2C Cultural Influencers

April 13, 2018 blendedcollective

This article by Blended Collective on Why Brands Seek B2C Cultural Influencers was originally published by the Detroit Regional Chamber as…

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Posted in: Culture, Diversity

Blended: How Diversity has Impacted the Entertainment Industry

March 13, 2018 blendedcollective

Last week, we launched the first of our quarterly speaker event series Blended. Held at WeWork Campus Martius in Detroit,…

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Posted in: Blended Speaker Event Series, Culture, Diversity, Entertainment

Olfactive Branding: Scent and Emotion affect brand strength and loyalty

February 16, 2018 blendedcollective

When I first learned about the concept of olfactive branding, a branding strategy that consists of creating customs scents for…

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Posted in: Branding, Culture

How Toyota uses AI to tap into human emotion at NAIAS 2018

January 19, 2018 blendedcollective

In the way that Apple changed the music industry through its revolutionary digital streaming business model, autonomous driving will disrupt…

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Posted in: Automotive, Branding, Culture

Brand Love: Connecting with products the same way we connect with people

December 10, 2017 blendedcollective

When was the last time you experienced emotional distress because you lost something you loved? While we experience this type…

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Posted in: Branding

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Blended Speaker Event Series

Blended is a Speaker Event Series that features creative and business talent extending across cultures and industries. Our aim is to highlight authentic, cultural and diverse stories. Panel discussions have included speakers from Ford Motor Company, General Motors, GTB, Pandora, Quicken Loans and more.

To participate as a speaker or sponsor and gain brand awareness and exposure for your business, contact us at info@blendedcollective.com for more details.

To book Lydia Michael to moderate or speak at your next conference, event, seminar, or workshop, contact us at info@blendedcollective.com. For more, you can visit lydiamichael.com.

Blog Categories & Industries

  • Authenticity
  • Automotive
  • Blended Speaker Event Series
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  • Emotional Marketing
  • Entertainment
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Recent Posts

  • Updated Diversity and Multicultural Marketing Workshops Available
  • Letter to Our Community
  • Blended: Multicultural Auto Buying during Covid-19

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