Blended Collective founder and owner Lydia Michael’s first book Brand Love – Building Strong Consumer-Brand Connections is now available for PRE-ORDER and available worldwide July 25, 2023. In this book, Lydia breaks down the process of building emotionally strong, long-lasting consumer-brand relationships. Offering insight into the use of emotional and rational drivers, she introduces a “brand love” model designed to inspire brand loyalty and advocacy. Learn more and pre-order.
International shipping available from Kogan Page, and pre-order on Amazon and everywhere else books are available.