The demographic composition of the United States is in the midst of a “revolution” with the country’s economy, society, and identity transforming. Due to this, it has never been more important for businesses to understand the needs and habits of…
Our second Blended panel of 2019 was held at TechTown Detroit and was supported by TechTown Detroit and Absopure. Though the tech industry is complex in innovation and intellection, traditionally, the majority of seats at the groundbreaking tables have been homogenous. A…
Our first Blended panel of 2019 was held at Ann Arbor SPARK sponsored by Sigma Financial Corporation and Parkland Securities LLC. Financial brand success is built on more than money alone because behind dollar signs are people. Creating and implementing strong, audience-centered…
Our 2018 Blended speaker series hosted by CEO & Founder Lydia Michael came to an end on Tuesday, December 4th. Held at WeWork Campus Martius in Detroit, the topic was reflective of one of Blended Collective’s core values: authenticity. For the last panel…
In December 2015, Detroit was designated as the first and only UNESCO City of Design in the United States. To celebrate this designation, Design Core Detroit transitioned the Detroit Design Festival from a week-long series to Detroit Month of Design in September…
Left to right: Lydia Michael, Maria Arellano, Florian Kotte, Barbara Toboy, Javier Guzman Barcenas. © Haintso Rakouth Photography Our second Blended panel was held at the co-working space Bamboo Detroit last month to have a discussion around multicultural marketing in…
This article by Blended Collective on Why Brands Seek B2C Cultural Influencers was originally published by the Detroit Regional Chamber as part of its Digital Marketing Secrets Revealed Series. Whether in the fashion, beauty, or food and beverage industries, influencer marketing…
Last week, we launched the first of our quarterly speaker event series Blended. Held at WeWork Campus Martius in Detroit, the topic was reflective of one of Blended Collective’s core values: diversity. The topic, How Diversity Has Impacted the Entertainment…
When I first learned about the concept of olfactive branding, a branding strategy that consists of creating customs scents for brands and spaces to improve the brand image, I was unaware of its power. I walked into a hotel and…
When was the last time you experienced emotional distress because you lost something you loved? While we experience this type of feeling in our personal lives, we, as consumers, tend to develop a sense of self-identification with a brand, which…
