Serious Lady Business Podcast Interview – How to Build Brand Trust and Loyalty
Blog Type Insights
Interview with our founder and client Think Technologies on ANA’s Champions of Growth Podcast
Navigating Brand Love with Relevance, Differentiation, and Consistency
In the ever-evolving landscape of business, the concept of brand love continues as a pivotal factor in establishing lasting consumer-brand connections. As explored in my book “Brand Love: Building Strong Consumer-Brand Connections,” published in July 2023, one of the key…
3 Tips to Reinforce Culture and Emotion in Your Organization
This article by Blended Collective on 3 Tips to Reinforce Multiculturalism and Emotion in Your Organization was originally written for WBENC and published here. In today’s world, where cultures intertwine and emotions are universal, nurturing multiculturalism and fostering emotional connections has…
Podcast Episode: Taking Control of Your Personal Brand
A lot of concepts in the brand world apply to us as individuals, too. Many times we subconsciously are drawn to things, places, and people that others begin to associate with us. In short, they shape our personal brand. Our…
The Essential Elements of Building Brand Love
Emotions are a foundation of feeling human. When we relate over a shared emotion, whether it’s joy or sadness, it can build a stronger connection and foster loyalty. Similarly, people are looking for brands and companies who fit their lifestyles…
Blended: Multicultural Auto Buying during Covid-19
This is our first virtual panel discussion as a continuation of our Speaker Event Series BLENDED, featuring Marc Bland, Chief Diversity Officer at IHS Markit, Dania Rich-Spencer, Vice President at Escalent, and Roman Fernandez, Senior Consultant at Roland Berger. Throughout the…
Connecting with Your Customers during COVID-19
This article by Blended Collective on Connecting with Your Customers during COVID-19 was originally published on DBusiness. As COVID-19 pushes customer-centric businesses and organizations to change how they do business, marketers are being pushed to create content that is empathetic, responsive and…
The Power of Rebranding and Repositioning
Fifty years ago, the concept of brand repositioning was introduced by Al Ries and Jack Trout. Nowadays, it’s difficult to imagine creating a brand strategy without considering rebranding and repositioning as a prioritizing thought. Branding focuses on the customer experience…
Five Multicultural Marketing Lessons from the 2019 Nielsen Diversity Intelligence Series
The demographic composition of the United States is in the midst of a “revolution” with the country’s economy, society, and identity transforming. Due to this, it has never been more important for businesses to understand the needs and habits of…