Karanskumar

Joined: December 8, 2025
Articles: 104

Brand Love, Branding, Culture

Presenting Brand Love in Action to YTILI Fellows of the U.S. Department of State

Last week, we had the opportunity to present our Brand Love in Action workshop to Global Ties Detroit fellows who were in Detroit as part of the ???????????????????? ???????????????????????????????????????????????????? ???????????????????????????????????????? ???????????????????????????? ???????????????????????????????????????? (????????????????????) ???????????????????????????????????????????????? ???????????????????????????? ???????????????????????????? of the U.S. Department of State,…

Karanskumar
September 28, 2025

Speaking & Features

Fireside Chat at Stellantis

This week, Blended Collective founder Lydia Michael was invited to speak at Stellantis in honor of Middle Eastern Heritage Month, hosted by the MEET (Middle Eastern Employees Together) Business Resource Group. During an intimate fireside chat, Lydia shared her entrepreneurial…

Karanskumar
April 11, 2025

Branding, Marketing

Teaching Global Marketing and Branding in Germany

Hi Everyone! It’s Lydia here, sharing an update about my new teaching opportunity I recently took on. Let me take you back a little bit first. In 2014, I made the decision to return to Germany for graduate school, leaving…

Karanskumar
December 6, 2024

Marketing, Podcast Interview, Strategy

Interview with our founder and client Think Technologies on ANA’s Champions of Growth Podcast

Karanskumar
October 11, 2024

Speaking & Features

Lydia Michael’s Guest Lecture at Vanderbilt University’s Executive MBA Program

At Blended Collective, we believe in sharing knowledge and experiences that inspire and elevate others. That’s why we’re thrilled to share a recent milestone: our founder, Lydia, had the honor of guest lecturing at Vanderbilt University’s Owen Graduate School of…

Karanskumar
April 11, 2024

Recognition & Awards

Oakland County’s #OaklandTogether40 Under 40 Class of 2024

Congratulations to our owner Lydia Michael for her recognition as one of the 40 individuals that OaklandCounty Executive Dave Coulter is recognizing for innovation, talent and leadership. Among the members are a teacher, mental health professionals, physicians, non-profit leaders, university professors,…

Karanskumar
March 10, 2024

Marketing

Inspiring the Next Generation of Business Innovators at Lawrence Technological University (LTU)

Hi everyone! It’s Lydia here. This month, I stepped into the classroom to teach digital marketing at LTU, which is an exciting new chapter for me. It’s a chance to share my passion for the ever-evolving world of marketing while…

Karanskumar
January 10, 2024

Recognition & Awards

Toast of the Town Celebrates Local Entrepreneurs and Honors Blended Collective

Toast of the Town, TechTown Detroit’s annual fundraiser, honors Detroit’s hardworking entrepreneurs and the role they play in strengthening the city, neighborhoods and economy every year. In 2023, our owner Lydia Michael was honored with the Salute Award. Watch here.

Karanskumar
October 5, 2023

Branding, Marketing

Navigating Brand Love with Relevance, Differentiation, and Consistency

In the ever-evolving landscape of business, the concept of brand love continues as a pivotal factor in establishing lasting consumer-brand connections. As explored in my book “Brand Love: Building Strong Consumer-Brand Connections,” published in July 2023, one of the key…

Karanskumar
September 11, 2023

Culture, Marketing

3 Tips to Reinforce Culture and Emotion in Your Organization

This article by Blended Collective on 3 Tips to Reinforce Multiculturalism and Emotion in Your Organization was originally written for WBENC and published here. In today’s world, where cultures intertwine and emotions are universal, nurturing multiculturalism and fostering emotional connections has…

Karanskumar
August 19, 2023